Brite25 Creator Awards Microsite

A Campaign That Needed to Scale Across 25 Personalities

Brite25 was Eventbrite's global awards program recognizing 25 top creators. Each winner needed their own dedicated page — interview-style, photo-forward, and shareable on social — without the 25 pages feeling like 25 disconnected experiences. The challenge was building a system that could hold that variety while keeping the campaign cohesive.

Constraints That Shaped Every Decision

The project ran on a tight timeline with content coming from multiple sources — inconsistent photo formats, varying quote lengths, and interview copy with different rhythms. Every winner page had to be fully responsive, maintain long-form readability, and live at a clean, shareable URL.

• Timeline

  Approximately one month from design to live — requiring a template-first approach to move fast without breaking consistency.

• Mixed content quality

  Winner photos and interview content arrived in inconsistent formats. The system had to handle variation gracefully without one-off fixes per page.

• Shareability requirement

  Each of the 25 winners needed a distinct, clean URL they could use to promote their recognition on social media.

Template-First: Designing for Consistency at Scale

I treated this as a content system problem before a visual one. The homepage acts as a discovery hub — a winner gallery with cards linking to each profile. Every winner page follows the same structural rhythm: intro, interview body, pull quotes, and event photography. Standardized hierarchy and spacing keep pages readable regardless of content length, while still letting each winner's story breathe.

Discovery Through Cross-Navigation

With 25 profiles, the risk was single-page drop-offs. I integrated a lightweight JS carousel at the bottom of every winner page, letting users jump directly to other profiles without returning to the homepage. The carousel becomes the primary discovery layer — keeping users inside the campaign rather than exiting after one story.

Built in Webflow for Speed and Fidelity

The entire microsite — homepage, 25 winner pages, responsive behavior, carousel interactions — was designed in Figma and built directly in Webflow. Building in Webflow preserved design fidelity without a separate engineering handoff, critical for keeping the campaign on timeline. The build was kept lightweight and stable throughout.